About Us
At Megg Sports, we are a dynamic sports marketing agency driven by a passion for sports and a commitment to excellence. Our team of industry expertes specializes in creating impactful marketing strategies that connect brands with their target audiences through the power of sports. Whether it's enhancing brand visibility, fostering athelete partnerships, or curating memorable fan experiences, we leverage cutting-edge marketing techniques and deep industry knowledge to deliver results that matter.
With a proven track record of success, we work with right holders and brands to maximize their potential, create lasting connections, and build authentic, meaningful engagement in the sports world. At Megg Sports, we're not just marketers, we're passionate fans, strategic partners and trusted advisors dedicated to elevating brands to the next level.
Our Projects
Dyson - Sultans of the Air
Dyson - Sultans of the Air
Dyson - Sultans of the Air
5 different national Turkish volleyball players, Eda Erdem, Melissa Vargas, Zehra Güneş, Ebrar Karakurt and Gizem Örge became brand ambassadors of Dyson for its hair campaign in 2024. This is Dyson's first ever sports marketing campaign in brand's history.
HWT - Manchester City
Dyson - Sultans of the Air
Dyson - Sultans of the Air
We have brokered a 5 years regional partnership deal between HWT Clinic and Manchester City. Deal includes numerous of rights and LED visibility from Melbourne City, which is also a CFG team. This is the biggest partnership agreement between a Turkish brand and a global asset since 2015.
QNB - Galatasaray
Dyson - Sultans of the Air
Yemeksepeti - Fenerbahçe
Galatasaray and QNB launched GSPara, which is the first ever digital bank owned by a football club in the world. As both Galatasaray's and QNB's sports marketing agency, we've created the 360 degree marketing campaign and activated the partnership.
Yemeksepeti - Fenerbahçe
Bilyoner.com - Anadolu Efes
Yemeksepeti - Fenerbahçe
We have brokered a main partnership deal between Yemeksepeti and Fenerbahçe Women’s Basketball team in 2022-2023 season. Yemeksepeti logo will appear on the back of team’s jerseys and this is the first ever sports club sponsorship in Yemeksepeti history.
Orkid - Eda Erdem
Bilyoner.com - Anadolu Efes
Bilyoner.com - Anadolu Efes
Turkish National Volleybal Team Captain Eda Erdem became the brand ambassador of PG's Orkid brand with the title of "Ambassador of Courage". We have finalized the 3 years personal endorsement deal between Orkid and Eda.
Bilyoner.com - Anadolu Efes
Bilyoner.com - Anadolu Efes
Bilyoner.com - Anadolu Efes
We have brokered a 3 years partnership deal between Bilyoner.com and Anadolu Efes in 2019. Bilyoner.com became the main partner of Anadolu Efes. Brand had logo visibility on the back of match jerseys. This is the first jersey deal with a non-Anadolu Holding brand since 2009. Deal was renewed in 2022.
MediaMarkt - Eda Erdem
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Turkish Women’s National Volleyball team captain Eda Erdem is the brand ambassador of MediaMarkt Turkey during their International Women’s Day campaign in 2024. MediaMarkt shoot a commercial with Erdem and she joined a meeting where she met MediaMarkt employees.
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Fernando Muslera and İrfan Can Kahveci became brand ambassadors for DeFacto’s 2024 Spring/Summer denim campaign. Personal endorsement deal between the athletes and DeFacto was brokered by Megg Sports.
Rexona - Çağlar Söyüncü
DeFacto - Muslera & İrfan Can Kahveci
Rexona - Çağlar Söyüncü
We have brokered a 2 years personal endorsement deal between Rexona and Caglar Soyuncu. Rexona will shoot a commercial with Soyuncu and create a digital campaign. Deal will also be active during EURO 2021. This is Caglar’s first personal endorsement deal.
Paribu - Team Paribu
Dyson - Mahmut Orhan & Melissa Vargas
Rexona - Çağlar Söyüncü
Paribu signed personal endorsement deals with 10 different Turkish National Athletes who will represent Turkey at 2020 Tokyo Olympic Games. Paribu created a team called "Team Paribu" and those 10 athletes became members of this team.
Dyson - Mahmut Orhan & Melissa Vargas
Dyson - Mahmut Orhan & Melissa Vargas
Dyson - Mahmut Orhan & Melissa Vargas
Dyson launched an headphone, Dyson OnTrac, first time in brand's history. We've brokered the personal endorsement deal, which made Turkish DJ Mahmut Orhan and Turkish National Volleyball Team star Melissa Vargas, Dyson OnTrac's bradns ambassadors.
P&G - Samsunspor
Dyson - Mahmut Orhan & Melissa Vargas
Dyson - Mahmut Orhan & Melissa Vargas
In the beginning of the 2023-2024 season, P&G became the official partner of Samsunspor with its 4 different brands. This is the first ever sponsorship in P&G Turkey's history. Old Spice and Head&Shoulders will be on the match jerseys of the club.
Aras Kargo - Hatayspor
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
Aras Kargo became the main partner of Hatayspor for 2023-2024 season. With this deal, Aras Kargo will be on the match jerseys of a football team other than top 4 clubs for the first time.
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
We are offering consultancy services to Petrol Ofisi on their Galatasaray and Fenerbahce Women's Football Teams partnerships. We manage PO's activations and events regarding those partnerships.
Paribu - Galatasaray
Petrol Ofisi - Partnership Activations
BtcTurk - Yeni Malatyaspor
Galatasaray launcehd their Fan Zone area near Rams Park in the beginning of 2024-2025 season. We've brokered the deal between Paribu and Galatasaray which made the official name of this area "Paribu Fan Zone".
BtcTurk - Yeni Malatyaspor
HDI Sigorta - Frutti Extra Bursaspor
BtcTurk - Yeni Malatyaspor
We have brokered a 1-year partnership deal between BtcTurk and Yeni Malatyaspor. BtcTurk became the naming partner and will have brand logo in front of match jerseys. Club was officially named as “BtcTurk Yeni Malatyaspor” during 2019-2020 season. This is the first ever naming partner between a cryptocurrency brand and a sports club.
Old Spice – Anadolu Efes
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta - Frutti Extra Bursaspor
Old Spice became the official partner of Anadolu Efes during 2020-2021 season. The partnership was launched during the pandemic period and the press conference was held on a digital platform. This is the first ever sports investment of Old Spice in Turkey.
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta became the official partner of Frutti Extra Bursaspor for the 2021-2022 season. As a part of the deal, brand logo will appear on the back of team's jerseys. The deal was renewed for one more season in 2022.
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
We have brokered a global personal endorsement deal between Mobile Legends and Busenaz Sürmeneli. Busenaz became the brand ambassador for the M3 World Championship campaign.
Diesel - Football Project
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
Diesel agreed with 10 players including Ricardo Quaresma, Ryan Babel, Sofiane Feghouli, Ryan Donk and Okan Koçuk to launch its new fragrance “Spirit of The Brave” in Turkey.
Football LED & 3D Carpet
Mobile Legends - Busenaz Sürmeneli
Football LED & 3D Carpet
We have brokered pitch side LED board and 3D carpet deals for more than 35 differents brands between 2017-2018 and 2024-2025 season.
Troy - Anadolu Efes
MediaMarkt - Women's Handball Turkish Cup
Football LED & 3D Carpet
We have brokered a 1-year partnership deal between Troy and Anadolu Efes. Troy became the main partner of Anadolu Efes an also had a brand logo on match shorts during 2019-2020 season. Troy organized fan events in each Euroleague match. This was the first ever sports sponsorship of Troy.
BluTV - Mustafa Denizli
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
We have brokered a deal between BluTV and Mustafa Denizli for a sports themed docuseries. The docuseries tells the story of Denizli in 7 episodes. It is the first sports related Turkish docuseries.
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt became the main partner of Women’s Handball Turkish Cup Final Four 2023 which was played in Bolu. MediaMarkt brandings were used during all the final four games and the brand created a special social media campaign for the event.
MediaMarkt - Football Rising Star
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
MediaMarkt - Football Rising Star
We have created an award-winning project for MediaMarkt called “Football Rising Star” in 2017-2018 season. MediaMarkt became the official partner of 5 football clubs from different parts of Turkey with high fan potential. This was the first ever football investment of MediaMarkt outside of Germany.
TNS - Karagümrük
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
MediaMarkt - Football Rising Star
Turk Nippon Sigorta became Karagumruk's main partner for the 2021-2022 season. Brand logo will be on Karagumruk shirts' sleeve.
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta became the official partner of Fenerbahçe Tekerlekli Sandalye Basketbol Takımı during 2019-2020 season. HDI Sigorta had brand logos on the back of wheelchairs and on the match jerseys. The deal was renewed 3 times.
TNS – Gençlerbirliği
HDI Sigorta – Team Aurora
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
Turk Nippon Sigorta became the official partner of Gençlerbirliği in 2020-2021 season and a part of this sponsorship deal, TNS logo appeared on the sleeve of Gençlerbirliği jerseys.
HDI Sigorta – Team Aurora
HDI Sigorta – Team Aurora
HDI Sigorta – Team Aurora
HDI Sigorta became the main partner of Turkish esports team Team Aurora for two splits in 2018. HDI Sigorta had a brand logo on the shoulder of match jerseys and this was the first esports investment of HDI Sigorta.
Istanbul Wild Cats
HDI Sigorta – Team Aurora
HDI Sigorta – Team Aurora
We have provided consultancy services to most successful Turkish esports team HWA in their re-branding process, becoming Istanbul Wild Cats. We have created their corporate identity, mascot, website, social media, shirts and organized their launch event in April 2019.
Our Vision
Our vision is to realize all the potential that our clients have and to develop the sports marketing sector in Turkey.
We aim to broker more partnership deals between Turkish brands and global right holders and support Turkish brands to expand globally through the power of sports.
Our Services for Brands
Property Partnerships, Sponsorship Management and Activation
- Negotiating and brokering sponsorship deals
- Sponsorship management
- Sponsorship contract negotiations and improvements
- Activation plan development
- Coordinating, assisting, and leading multiple agencies of the brands on sports related matters
- Event management
Sports Marketing and Communications
- Sport asset portfolio management
- Developing and applying a sports marketing strategy
- Sports market analysis
- Management of sports investments
- Ambush & Rights protection
- ROI measurement
Consultancy on Sponsorship Strategy
- Situation analysis and market research
- Analysis of current sports asset portfolio
- Sports market and competitor analysis
- Developing mid and long-term sports marketing & sponsorship strategies
- Competitor analysis
Our Services for Right Holders
Federations and Clubs
Federations and Clubs
Federations and Clubs
- Marketing and communications services
- Creating a sponsorship program
- Creating marketing documents
- Brokering sponsorship deals
Athletes
Federations and Clubs
Federations and Clubs
- Creating a portfolio
- Creating a brand image
- PR services
- Brokering personal endorsement deals
Clients
