Who We Are
Megg Sports is a sports marketing agency which offers services to brands and right holders. Megg Sports was founded in 2017 in Istanbul. Our founder and our team have 13 years of experience in the sports marketing industry.
Before founding Megg, our founder Gökçe Akça brokered notable global partnership deals such as FC Barcelona-Lassa, Cristiano Ronaldo-Turk Telekom and FC Barcelona-Beko with his former agency. Akça and his team also managed activations of every deal they have brokered and organized events in 4 different continents.
Megg Sports have brokered more than 50 sponsorship deals, worked with more than 25 right holders and more than 20 brands in the past 7 years.
Our Vision
Our vision is to realize all the potential that our clients have and to develop the sports marketing sector in Turkey.
We aim to broker more partnership deals between Turkish brands and global right holders and support Turkish brands to expand globally through the power of sports.
Our Projects
Dyson - Sultans of the Air
Bilyoner.com - Anadolu Efes
Dyson - Sultans of the Air
5 different national Turkish volleyball players, Eda Erdem, Melissa Vargas, Zehra Güneş, Ebrar Karakurt and Gizem Örge became brand ambassadors of Dyson for its hair campaign in 2024. This is Dyson's first ever sports marketing campaign in brand's history.
HWT - Manchester City
Bilyoner.com - Anadolu Efes
Dyson - Sultans of the Air
We have brokered a 5 years regional partnership deal between HWT Clinic and Manchester City. Deal includes numerous of rights and LED visibility from Melbourne City, which is also a CFG team. This is the biggest partnership agreement between a Turkish brand and a global asset since 2015.
Bilyoner.com - Anadolu Efes
Bilyoner.com - Anadolu Efes
Bilyoner.com - Anadolu Efes
We have brokered a 3 years partnership deal between Bilyoner.com and Anadolu Efes in 2019. Bilyoner.com became the main partner of Anadolu Efes. Brand had logo visibility on the back of match jerseys. This is the first jersey deal with a non-Anadolu Holding brand since 2009. Deal was renewed in 2022.
Yemeksepeti - Fenerbahçe
DeFacto - Muslera & İrfan Can Kahveci
Bilyoner.com - Anadolu Efes
We have brokered a main partnership deal between Yemeksepeti and Fenerbahçe Women’s Basketball team in 2022-2023 season. Yemeksepeti logo will appear on the back of team’s jerseys and this is the first ever sports club sponsorship in Yemeksepeti history.
MediaMarkt - Eda Erdem
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Turkish Women’s Volleyball team captain Eda Erdem is the brand ambassador of MediaMarkt Turkey during their International Women’s Day campaign in 2024. MediaMarkt shoot a commercial with Erdem and she joined a meeting where she met MediaMarkt employees.
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Fernando Muslera and İrfan Can Kahveci became brand ambassadors for DeFacto’s 2024 Spring/Summer denim campaign. Personal endorsement deal between the athletes and DeFacto was brokered by Megg Sports.
Paribu - Team Paribu
Aras Kargo - Hatayspor
Paribu - Team Paribu
Paribu signed personal endorsement deals with 10 different Turkish National Athletes who will represent Turkey at 2020 Tokyo Olympic Games. Paribu created a team called "Team Paribu" and those 10 athletes became members of this team.
P&G - Samsunspor
Aras Kargo - Hatayspor
Paribu - Team Paribu
In the beginning of the 2023-2024 season, P&G became the official partner of Samsunspor with its 4 different brands. This is the first ever sponsorship in P&G Turkey's history. Old Spice and Head&Shoulders will be on the match jerseys of the club.
Aras Kargo - Hatayspor
Aras Kargo - Hatayspor
BtcTurk - Yeni Malatyaspor
Aras Kargo became the main partner of Hatayspor for 2023-2024 season. With this deal, Aras Kargo will be on the match jerseys of a football team other than top 4 clubs for the first time.
BtcTurk - Yeni Malatyaspor
Petrol Ofisi - Partnership Activations
BtcTurk - Yeni Malatyaspor
We have brokered a 1-year partnership deal between BtcTurk and Yeni Malatyaspor. BtcTurk became the naming partner and will have brand logo in front of match jerseys. Club was officially named as “BtcTurk Yeni Malatyaspor” during 2019-2020 season. This is the first ever naming partner between a cryptocurrency brand and a sports club.
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
We are offering consultancy services to Petrol Ofisi on their Galatasaray and Fenerbahce Women's Football Teams partnerships. We manage PO's activations and events regarding those partnerships.
Football LED & 3D Carpet
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
We have brokered pitch side LED board and 3D carpet deals for more than 25 differents brands between 2017-2018 and 2023-2024 season.
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt became the main partner of Women’s Handball Turkish Cup Final Four 2023 which was played in Bolu. MediaMarkt brandings were used during all the final four games and the brand created a special social media campaign for the event.
Old Spice – Anadolu Efes
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
Old Spice became the official partner of Anadolu Efes during 2020-2021 season. The partnership was launched during the pandemic period and the press conference was held on a digital platform. This is the first ever sports investment of Old Spice in Turkey.
HDI Sigorta - Frutti Extra Bursaspor
MediaMarkt - Women's Handball Turkish Cup
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta became the official partner of Frutti Extra Bursaspor for the 2021-2022 season. As a part of the deal, brand logo will appear on the back of team's jerseys. The deal was renewed for one more season in 2022.
Troy - Anadolu Efes
Mobile Legends - Busenaz Sürmeneli
HDI Sigorta - Frutti Extra Bursaspor
We have brokered a 1-year partnership deal between Troy and Anadolu Efes. Troy became the main partner of Anadolu Efes an also had a brand logo on match shorts during 2019-2020 season. Troy organized fan events in each Euroleague match. This was the first ever sports sponsorship of Troy.
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
We have brokered a global personal endorsement deal between Mobile Legends and Busenaz Sürmeneli. Busenaz became the brand ambassador for the M3 World Championship campaign.
BluTV - Mustafa Denizli
Mobile Legends - Busenaz Sürmeneli
Mobile Legends - Busenaz Sürmeneli
We have brokered a deal between BluTV and Mustafa Denizli for a sports themed docuseries. The docuseries tells the story of Denizli in 7 episodes. It is the first sports related Turkish docuseries.
Diesel - Football Project
MediaMarkt - Football Rising Star
MediaMarkt - Football Rising Star
Diesel agreed with 10 players including Ricardo Quaresma, Ryan Babel, Sofiane Feghouli, Ryan Donk and Okan Koçuk to launch its new fragrance “Spirit of The Brave” in Turkey.
MediaMarkt - Football Rising Star
MediaMarkt - Football Rising Star
MediaMarkt - Football Rising Star
We have created an award-winning project for MediaMarkt called “Football Rising Star” in 2017-2018 season. MediaMarkt became the official partner of 5 football clubs from different parts of Turkey with high fan potential. This was the first ever football investment of MediaMarkt outside of Germany.
TNS - Karagümrük
MediaMarkt - Football Rising Star
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
Turk Nippon Sigorta became Karagumruk's main partner for the 2021-2022 season. Brand logo will be on Karagumruk shirts' sleeve.
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta became the official partner of Fenerbahçe Tekerlekli Sandalye Basketbol Takımı during 2019-2020 season. HDI Sigorta had brand logos on the back of wheelchairs and on the match jerseys. The deal was renewed 3 times.
TNS – Gençlerbirliği
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
TNS – Gençlerbirliği
Turk Nippon Sigorta became the official partner of Gençlerbirliği in 2020-2021 season and a part of this sponsorship deal, TNS logo appeared on the sleeve of Gençlerbirliği jerseys.
Istanbul Wild Cats
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
TNS – Gençlerbirliği
We have provided consultancy services to most successful Turkish esports team HWA in their re-branding process, becoming Istanbul Wild Cats. We have created their corporate identity, mascot, website, social media, shirts and organized their launch event in April 2019.
Our Services for Brands
Property Partnerships, Sponsorship Management and Activation
- Negotiating and brokering sponsorship deals
- Sponsorship management
- Sponsorship contract negotiations and improvements
- Activation plan development
- Coordinating, assisting, and leading multiple agencies of the brands on sports related matters
- Event management
Sports Marketing and Communications
- Sport asset portfolio management
- Developing and applying a sports marketing strategy
- Sports market analysis
- Management of sports investments
- Ambush & Rights protection
- ROI measurement
Consultancy on Sponsorship Strategy
- Situation analysis and market research
- Analysis of current sports asset portfolio
- Sports market and competitor analysis
- Developing mid and long-term sports marketing & sponsorship strategies
- Competitor analysis
Our Services for Right Holders
Federations and Clubs
Federations and Clubs
Federations and Clubs
- Marketing and communications services
- Creating a sponsorship program
- Creating marketing documents
- Brokering sponsorship deals
Athletes
Federations and Clubs
Federations and Clubs
- Creating a portfolio
- Creating a brand image
- PR services
- Brokering personal endorsement deals
Clients
