About Us
At Megg Sports, we are a dynamic sports marketing agency driven by a passion for sports and a commitment to excellence. Our team of industry experts specializes in creating impactful marketing strategies that connect brands with their target audiences through the power of sports. Whether it's enhancing brand visibility, fostering athelete partnerships, or curating memorable fan experiences, we leverage cutting-edge marketing techniques and deep industry knowledge to deliver results that matter.
With a proven track record of success, we work with right holders and brands to maximize their potential, create lasting connections, and build authentic, meaningful engagement in the sports world. At Megg Sports, we're not just marketers, we're passionate fans, strategic partners and trusted advisors dedicated to elevating brands to the next level.
Our Projects
H&S - Alperen Şengün
Dyson - Sultans of the Air
Dyson - Sultans of the Air
We have brokered a 3 year personal endorsement deal between Head&Shoulders and NBA All-Star Alperen Şengün. Şengün became the brand ambassador in Turkey and partnership started with a TV campaign in 2026
Dyson - Sultans of the Air
Dyson - Sultans of the Air
Dyson - Sultans of the Air
5 different national Turkish volleyball players, Eda Erdem, Melissa Vargas, Zehra Güneş, Ebrar Karakurt and Gizem Örge became brand ambassadors of Dyson for its hair campaign in 2024. This is Dyson's first ever sports marketing campaign in brand's history
HWT - Manchester City
Dyson - Sultans of the Air
HWT - Manchester City
We have brokered a 5 years regional partnership deal between HWT Clinic and Manchester City. Deal includes numerous of rights and LED visibility from Melbourne City, which is also a CFG team. This 5 year long agreement lasted between 2015-2020
QNB - Galatasaray
Yemeksepeti - Fenerbahçe
HWT - Manchester City
Galatasaray and QNB launched GSPara, which is the first ever digital bank owned by a football club in the world. As both Galatasaray's and QNB's sports marketing agency, we've created the 360 degree marketing campaign and activated the partnership
Yemeksepeti - Fenerbahçe
Yemeksepeti - Fenerbahçe
Yemeksepeti - Fenerbahçe
We have brokered a partnership deal between Yemeksepeti and Fenerbahçe Women’s Basketball team in 2022-2023 season. Yemeksepeti logo appeared on the back of team’s jerseys and this is the first ever sports club sponsorship in Yemeksepeti history
Orkid - Eda Erdem
Yemeksepeti - Fenerbahçe
Yemeksepeti - Fenerbahçe
Turkish National Volleybal Team Captain Eda Erdem became the brand ambassador of PG's Orkid brand with the title of "Ambassador of Courage". We have finalized the 3 years personal endorsement deal between Orkid and Eda
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Fernando Muslera and İrfan Can Kahveci became brand ambassadors for DeFacto’s 2024 Spring/Summer denim campaign. Personal endorsement deal between the athletes and DeFacto was brokered by Megg Sports
MediaMarkt - Eda Erdem
DeFacto - Muslera & İrfan Can Kahveci
DeFacto - Muslera & İrfan Can Kahveci
Turkish Women’s National Volleyball team captain Eda Erdem became brand ambassador of MediaMarkt Turkey during their International Women’s Day campaign in 2024. MediaMarkt shoot a commercial with Erdem and she joined a meeting where she met all MediaMarkt Turkey employees
Paribu - Team Paribu
DeFacto - Muslera & İrfan Can Kahveci
Dyson - Mahmut Orhan & Melissa Vargas
Paribu signed personal endorsement deals with 10 different Turkish National Athletes who will represent Turkey at 2020 Tokyo Olympic Games. Paribu created a team called "Team Paribu" and those 10 athletes became members of this team. Project lasted for 5 years with more than 15 athletes
Dyson - Mahmut Orhan & Melissa Vargas
Dyson - Mahmut Orhan & Melissa Vargas
Dyson - Mahmut Orhan & Melissa Vargas
Dyson launched an headphone, Dyson OnTrac, first time in brand's history. We've brokered the personal endorsement deal, which made Turkish DJ Mahmut Orhan and Turkish National Volleyball Team star Melissa Vargas, Dyson OnTrac's brand ambassadors
P&G - Samsunspor
Dyson - Mahmut Orhan & Melissa Vargas
Rexona - Çağlar Söyüncü
In the beginning of the 2023-2024 season, P&G became the official partner of Samsunspor with its 4 different brands. This is the first ever football club sponsorship in P&G Turkey's history. Old Spice and Head&Shoulders logos were on the match jerseys of the club
Rexona - Çağlar Söyüncü
Dyson - Mahmut Orhan & Melissa Vargas
Rexona - Çağlar Söyüncü
We have brokered a 2 years personal endorsement deal between Rexona and Caglar Soyuncu. Rexona will shoot a commercial with Soyuncu and create a digital campaign. Deal was also active during EURO 2021. This is Caglar’s first personal endorsement deal
Aras Kargo - Hatayspor
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
Aras Kargo became the main partner of Hatayspor for 2023-2024 season. With this deal, Aras Kargo logo was on the match jerseys of a football team other than top 4 clubs for the first time
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
Petrol Ofisi - Partnership Activations
We've offered consultancy services to Petrol Ofisi on their Galatasaray and Fenerbahce Women's Football Teams partnerships. We manage PO's activations and events regarding those partnerships
Paribu - Galatasaray
Petrol Ofisi - Partnership Activations
BtcTurk - Yeni Malatyaspor
Galatasaray launcehd their Fan Zone area near Rams Park in the beginning of 2024-2025 season. We've brokered the deal between Paribu and Galatasaray which made the official name of this area "Paribu Fan Zone"
BtcTurk - Yeni Malatyaspor
BtcTurk - Yeni Malatyaspor
BtcTurk - Yeni Malatyaspor
We have brokered a 1 year partnership deal between BtcTurk and Yeni Malatyaspor. BtcTurk became the naming partner and had their logo in front of match jerseys. Club was officially named as “BtcTurk Yeni Malatyaspor” during 2019-2020 season. This is the first ever naming partner between a cryptocurrency brand and a sports club.
Old Spice – Anadolu Efes
BtcTurk - Yeni Malatyaspor
Old Spice – Anadolu Efes
Old Spice became the official partner of Anadolu Efes during 2020-2021 season. The partnership was launched during the pandemic period and the press conference was held on a digital platform. This is the first ever sports investment of Old Spice in Turkey.
Football LED & 3D Carpet
BtcTurk - Yeni Malatyaspor
Old Spice – Anadolu Efes
We have brokered pitch side LED board and 3D carpet deals for more than 80 different brands between 2017-2018 and 2025-2026 season
Sneaks Up - Onuralp Bitim
Sneaks Up became the main partner of Turkish national basketball player Onuralp Bitim for 2025-2026 basketball season. This is the first ever personal endorsement deal of Sneaks Up
QNB - Fenerbahçe
We have offered consultancy services to QNB during the launch of their Fener para project together with Fenerbahçe. We've organized the launched event, all branding productions and fan events in both Chobani Stadium and Ülker Arena
Troy - Anadolu Efes
HDI Sigorta - Frutti Extra Bursaspor
We have brokered a 1 year partnership deal between Troy and Anadolu Efes. Troy became the main partner of Anadolu Efes an also had a brand logo on match shorts during 2019-2020 season. Troy organized fan events in each Euroleague match. This was the first ever sports sponsorship of Troy
HDI Sigorta - Frutti Extra Bursaspor
MediaMarkt - Women's Handball Turkish Cup
HDI Sigorta - Frutti Extra Bursaspor
HDI Sigorta became the official partner of Frutti Extra Bursaspor for the 2021-2022 season. As a part of the deal, brand logo appeared on the back of team's jerseys. The deal was renewed for one more season in 2022
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt became the main partner of Women’s Handball Turkish Cup Final Four 2023 which was played in Bolu. MediaMarkt brandings were used during all the final four games and the brand created a special social media campaign for the event
Diesel - Football Project
MediaMarkt - Women's Handball Turkish Cup
MediaMarkt - Women's Handball Turkish Cup
Diesel agreed with 10 players including Ricardo Quaresma, Ryan Babel, Sofiane Feghouli, Ryan Donk and Okan Koçuk to launch its new fragrance “Spirit of The Brave” in Turkey
BluTV - Mustafa Denizli
Türk Nippon Sigorta – Gençlerbirliği
Mobile Legends - Busenaz Sürmeneli
We have brokered a deal between BluTV and Mustafa Denizli for a sports themed docuseries. The docuseries tells the story of Denizli in 7 episodes
Mobile Legends - Busenaz Sürmeneli
Türk Nippon Sigorta – Gençlerbirliği
Mobile Legends - Busenaz Sürmeneli
We have brokered a global personal endorsement deal between Mobile Legends and Busenaz Sürmeneli. Busenaz became the brand ambassador for the M3 World Championship campaign
Türk Nippon Sigorta – Gençlerbirliği
Türk Nippon Sigorta – Gençlerbirliği
Türk Nippon Sigorta – Gençlerbirliği
Turk Nippon Sigorta became the official partner of Gençlerbirliği in 2020-2021 season and a part of this sponsorship deal, TNS logo appeared on the sleeve of Gençlerbirliği jerseys
MediaMarkt - Football Rising Star
Türk Nippon Sigorta - Fatih Karagümrük
Türk Nippon Sigorta – Gençlerbirliği
We have created an award-winning project for MediaMarkt called “Football Rising Star” in 2017-2018 season. MediaMarkt became the official partner of 5 football clubs from different parts of Turkey with high fan potential. This was the first ever football investment of MediaMarkt outside of Germany
Türk Nippon Sigorta - Fatih Karagümrük
Türk Nippon Sigorta - Fatih Karagümrük
Türk Nippon Sigorta - Fatih Karagümrük
We have brokered a 1 season deal between Türk Nippon Sigorta and Fatih Karagümrük. Türk Nippon Sigorta became Karagümrük's main partner for the 2021-2022 season. Brand logo will be on Karagumruk shirts' sleeve
ArsaVev – Partnership Activations
Türk Nippon Sigorta - Fatih Karagümrük
Türk Nippon Sigorta - Fatih Karagümrük
We've offered consultancy services to ArsaVev on their Fenerbahce Women's Football Team partnership. We've managed all activations and events regarding the partnership
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta became the official partner of Fenerbahçe Tekerlekli Sandalye Basketbol Takımı during 2019-2020 season. HDI Sigorta had brand logos on the back of wheelchairs and on the match jerseys. The deal was renewed 3 times
Istanbul Wild Cats
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
We have provided consultancy services to most successful Turkish esports team HWA in their re-branding process, becoming Istanbul Wild Cats. We have created their corporate identity, mascot, website, social media, shirts and organized their launch event in April 2019
HDI Sigorta – Team Aurora
HDI Sigorta - Fenerbahçe Tekerlekli Sandalye Basketbol
HDI Sigorta – Team Aurora
HDI Sigorta became the main partner of Turkish esports team Team Aurora for two splits in 2018. HDI Sigorta had a brand logo on the shoulder of match jerseys and this was the first esports investment of HDI Sigorta
Our Vision
Our vision is to realize all the potential that our clients have and to develop the sports marketing sector in Turkey.
We aim to broker more partnership deals between Turkish brands and global right holders and support Turkish brands to expand globally through the power of sports.
Our Services for Brands
Property Partnerships, Sponsorship Management and Activation
- Negotiating and brokering sponsorship deals
- Sponsorship management
- Sponsorship contract negotiations and improvements
- Activation plan development
- Coordinating, assisting, and leading multiple agencies of the brands on sports related matters
- Event management
Sports Media Planning
- Media planning for sports assets
- Media buying for sports assets
- Licensing and production of 3D Carpets
- Licensing and production of LiveAd
- Media first opportunities in sports
Sports Marketing and Communications
- Sport asset portfolio management
- Developing and applying a sports marketing strategy
- Sports market analysis
- Management of sports investments
- Ambush & Rights protection
- ROI measurement
Consultancy on Sponsorship Strategy
- Situation analysis and market research
- Analysis of current sports asset portfolio
- Sports market and competitor analysis
- Developing mid and long-term sports marketing & sponsorship strategies
- Competitor analysis
Our Services for Right Holders
Federations and Clubs
Federations and Clubs
Federations and Clubs
- Marketing and communications services
- Creating a sponsorship program
- Creating marketing documents
- Brokering sponsorship deals
Athletes
Federations and Clubs
Federations and Clubs
- Creating a portfolio
- Creating a brand image
- PR services
- Brokering personal endorsement deals